CottonShell conveys the attitude towards life of a new community through its ambassadors such as Moritz L. alias Jeckybeng. A movement, which – inspired by the urban and media-determined life of Generation Y – is increasingly searching for deceleration, balance, sustainability as well as traditional values. A movement of urban nomads who share their inspirations and experiences with friends on social networks, transporting emotions and promoting transparency. A movement of adventurous, design-savvy city dwellers searching to bring aesthetics and sustainability as well as innovation and tradition to their lives.